Job Description

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. The team is responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. This team handles brand positioning, identity, campaign strategy, development and market activation by driving upstream innovation, launching products, making brand decisions based on consumer insights, and developing comprehensive marketing plans, including direct to consumer and national and regional retailer activation. They transform research and insights into compelling brand strategies, creating programs that drive value and sales for our customers while continuing to build the story of our brands for consumers.

This role may sit in Benton Harbor, MI or Chicago, IL.

This role in summary

Join our team and work on one of the most iconic consumer brands. At Whirlpool we are committed to driving growth while staying true to what makes our brand special. As a team we work together to build strong connections with consumers, staying relevant and impactful in a fast-changing environment. If you are passionate about brand strategy and ready to make an impact, we want to hear from you.

In this role, you will collaborate with the portfolio, strategy, media, social media, and in-house creative agency (WoW Studios) teams to craft compelling and comprehensive brand campaign strategies and activations from inception to execution. Your focus will be on maintaining consistency across all channels while introducing innovative concepts that resonate with contemporary consumers. Success in this role entails a deep understanding of our brand's history, coupled with the ability to position it for future growth, thereby driving robust engagement, enhancing brand relevance, and building brand equity.

Your responsibilities will include

• Lead strategy, development and activation of integrated brand campaigns, driving brand preference and growth

• Monitor and report on key performance metrics to assess campaign effectiveness

• Own brand campaign brief and briefing process and oversee execution of the campaigns across all touchpoints

• Collaborate cross-functionally with product, channel, sales, digital and other departments

• Works with internal (WoW Studios) and external agencies on campaign creative ideas and asset development (PR, Influencer, Creative)

• Manage overarching timeline for campaign development and activation process across organization (media, social media, activation, WoW Studios, external agencies, legal, portfolio, engineering)

• Manage campaign budget, making sure highest efficiency and effectiveness of spend

• Own consumer focused campaign messaging internally and externally, including but not limited to the sales engagement story, channel partners/retailers story and communication to internal stakeholders to emphasize why they should be excited about campaign, the business impact and value provided to consumers

• Align brand priorities in collaboration with Integrated Brand Director and Senior Manager

Minimum requirements

• Bachelor's Degree

• 5+ years of experience in marketing

Preferred skills and experiences

• Experience developing product positioning and launching new products across Integrated Marketing Campaigns

• Proven experience owning campaign development process, framework, and governance structure

• Experience leveraging data and trends to generate insights and transform them into marketing strategies

• Passionate about staying ahead of the industry trends and consumer behaviors

• Experience driving results through a matrix environment

• Excellent communication and collaboration skills

What we offer

Generous benefits package ( , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

This role has a salary range of 72,450.00 - 144,900.00

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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