Job Description

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Job Title: Social Media Manager

Location: Wolfson Campus

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 1008656

Job Details Job Family ADMIN - Professional Exempt Contractual (PEC) Grade 15 Salary $62,772 - $78,465 Department Office of Communications Reports To Social Media Director Closing Date November 29, 2025 FLSA Status Exempt - Not Eligible for Overtime Compensation First Review Date August 15, 2025Position Overview

The Social Media Manager works closely with the Social Media Director to advance department goals in developing the Colleges social media strategy and related activities. This position manages the day-to-day content creation and oversees the creation of organic and paid content as well as campaigns of the Colleges social media accounts. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade Colleges District Board of Trustees.

What you will be doing

Plans, designs, and executes multiple paid ad campaigns for Miami Dade College academic programs and events

Manages organic and paid content for Miami Dade College on social media platforms including Facebook, Twitter, Instagram, LinkedIn, among others

Creates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budget

Oversees and reports analytics for particular initiatives, organic/paid campaigns and ensures continued content effectiveness

Leverages market data to develop content campaigns that enhance materials and connect with students and the community

Collaborates with Social Media Director and Visual Content Developer to produce high quality content that showcases Miami Dade College

Designs and creates eye-catching, shareable content that resonates with each social platforms unique audience

Explores innovative ways to engage and grow the size and quality of audience

Develops standards, systems, work flow and best practices for content creation, distribution maintenance and retrieval

Performs other duties as assignedWhat you need to succeed

• Masters degree from a regionally accredited institution in related field of study and two (2) years of professional experience in social media, marketing or public relations; or Bachelors degree from a regionally accredited institution in a related field of study and four (6) years of professional experience in social media, marketing or public relations.
• All degrees must be from a regionally accredited institution

Knowledge and understanding of College organization, goals and objectives, and policies and procedures

Proficiency with using major social media platforms for business applications and personal use

Possess excellent organizational and communication skills (both oral and written)

Possess digital media buying experience and ability to report on analytics for digital campaigns

Demonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office software

Possess thoughtful, creative and strategic thinking, and problem-solving skills

Possess expertise in writing and editing for diverse platforms, including print and electronic

Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards

Ability to work under pressure and set priorities within a fast-paced environment

Ability to work flexible hours that can include weekends and evenings

Ability to write effective copy in different styles for Facebook, Twitter, YouTube, websites, etc.

Ability to travel to various campus locations as needed

• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff

Additional Requirements

The final candidate is to successfully complete a background screening and reference check process.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Online Audio and Video Media

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Job Tags

Full time, Contract work, Temporary work, Part time, Work at office, Flexible hours, Afternoon shift,

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